About Us

Anne Green and Jason B. Lassner are psychologists and business partners from Iowa. We each have over 20 years of experience helping others successfully change their behavior. In 2007 we faced our own behavior change crisis and had to choose between living with artificial limitations and charting a new path to permanent behavior change. Our eternal optimism and refusal to buy into quick fixes led to discovery and development of The Roadmap and propelled us on a journey we never imagined.